Hello Geeks, Here is the another vision by a geek. In this article i'll tell you about "How to optimize Your Google Play Store app Details page". I'll tell you the full guide to optimize your app for google play. So let's Start -
Image Source- Apptentive
# What is ASO(App Store Optimization):
The full form of ASO is - "App Store Optimization".App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app. (Source- wikipedia)
# Why ASO:
There are about 2 millions apps on mazer app stores, So getting your app discovered in the app store is the biggest issue facing publishers today. If you wanna get discovered in the app stores, then you need to understand various methods and techniques for marketing your app or game. ASO(App Store Optimization) plays a very big and important role to get discovered on all the mazer app stores. It is the best way to increase your user base and get you profited.
According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps.
Image Source- Apptentive
According to Apptentive ASO deives 68% of new app discoveries, and for millennial this number jumps to 82%.
Mechanism of ASO:
These are the main factors of the macnism of ASO. You can see them in below infographic-
Image Soure - Apptentive
How To Optimize Your Google Play app Page:
I am telling you some factor that varies for ASO -
1. App Title:
Put your main keyword in your app title . According to Fiksu, This could literally improve your app's position(80-100 spots). You should use app name for your kryword. Because keyword placed in title should be the one of the heaviest search traffic.
So spend time on researching for a unique and a ultimate keyword for your app's title. Because this is the main factoe for ASO.
Please do mention on these points-
- Keep Your title focused - longer titles are likely to be truncated depending on the devices your users are browsing on.
- Avoid using subtle misspellings or general terms, as users may end up correcting misspelled search terms.
2. Using Keywords in Your app Description:
On the google play store, its really-really important factor or ASO. Because Google ASO also works same as Google SEO.
To make better ASO of your app on Google Play, You should repeat a good frequency of main keywords. there should be a good density of keywords.
To use relevant keywords you can research about trending keywords. You should update keywords week to week according to keyword trend. You can compare keywords to your competitors.
To know good keywords you can take advantage of "Google Keyword planner tool". And there are many ASO tools for keywords planning. you can get knowledge about them in my earlier article-
3. Having Outstanding Graphics or Screenshots:
Use some beautiful graphics or Screenshots in youe app store listing page. Make use of some quality graphics or banners.
Your Screenshots should be magnetic to attract users magnetically.
4. Having a demo/promo Video:
You should make a promo or trailer video of your app or game. you can upload it to youtube. You can access your promo video on your app page by using your youtube video link. This factor can be a plus point for your app.
You can take help of companies like- Apptamin or Appvideos.tv to create a outstanding promo video.
5. Good Ratings and Reviews:
Rating or reviews are a part of google ASO search algorithm. So good rating or reviews can help you to increase your app rank.
6. Number of downloads:
Number of downloads plays a great role in ASO. If there are enough downloads of your app, then your app will automatically get a best Google play search rank.
7. Take advantage of update text:
If you update your app then this section can be a milestone for you. You can write here about your updates. here you can tell your users about your app's new features.
So don't forget to take advantage of update text.
8. Number of G+ :
Numbers of G+ plays a great role in ASO. Better numbers of G+ increases your app rank.
# Conclusion:
App Store Optimization is not too hard only you need to concentrate on above steps. please mind that "Keywords" plays a best and effective role in ASO. So please do not forgot to implement keywords in every section of your Google play app detail page.
You can take help of some ASO tools to use relevant keywords. I described about some effective ASO keyword tracking tools in my earlier guide -
ASO is one of the most important things in mobile app promotion. Quality of the application plays major role, but without good app store optimization promotion of the application in the store can not be.
ReplyDeleteI can advise you one great service i have worked with to promote my app - Applead: https://applead.net/en/aso
nice
ReplyDelete