The Ultimate Guide : How Social Media Impacts SEO

Search engine optimization(SEO) is  the best  way to drive organic traffic to your blog or website. As we all know that organic traffic is the best and loyal traffic which is most relevant to our content and can increase our revenue.

As we all know that SEO depends on many factors. Here we will talk about the relationship between social media and SEO. We will find the answer of - Does Social media impact SEO?

As we all know that there is a great buzz on social media. There is a huge user base on social media. So social media is the best way to drive traffic to our website.

Does Social Media impact SEO? :

In January 2014, Matt Cutts head of the Google's web spam team revealed about social media signals and SEO :- 

Matt Cutts says - Facebook and Twitter pages are treated like any other pages in our index, So is something occurs on Twitter or occurs on Facebook and we are able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say "You have this many followers on Twitter this many likes on Facebook". To the best of my knowledge we don't currently have any signals like that in our search ranking algorithm.

Here is the Video:-

Okay, as Matt says, Let's assume that Matt is right.

But in the Indirect way social media signals always impacts SEO.

So let's do some practical on social media as SEO :-

What Google Wants To Provide To It's Users : 

As we all know that Google wants its users to have access to premium quality websites. Let's take a look what Google wants to give to is users.

- Relevant search results.

- Quality Content

- A better user experience 

What Does Google Love :

- Relevance 

- Fresh Content

- Backlinks

- Google loves Google+
- Google loves brands

Source - Gaurav Pandey

How Social Media Can Help Us :

Econsultancy's survey "State of search marketing report 2013" tells us that 72% of companies and 82% of agencies said that social media is either somewhat or highly integrated with their SEO. Let's take a look on the Infographics - 

Let's take a look on the infographics from Quicksprout by Neil Patel. Does social signals impacts SEO?, let's see :-

So that's proven that social signals impacts SEO Passively, and impacts so much. As we all know that social media is the best source to drive a huge traffic to our blog or website. So as more readers will visit, and we will get more backlinks and a good user experience and then your domain authority will be improved, and you know Google loves it.

Source - orbitmedia.com

According to searchmetrics 2015 US survey, they found that Google does not use the social signals directly as ranking factor but their data shows a positive relationship between amount of social signals and rankings. Social signals remain important for brand awareness and help to drive organic traffic to top ranking sites.

source - searchmetrics

Now just let's take a look on how social media signals can impact SEO or can improve your website or blog's search engine ranking :-

# What Social Media Can Do For SEO :

Here I am telling you some point in that social media signals impacts SEO not direct but passively. As I mentioned above that Google does not take social media signals as SEO  directly but I am damn sure that social media signals impacts SEO. I know, You are thinking that how can social media signals impacts SEO when Google says none of the role of social media signals in their SEO. So now I am telling you some points of social media impact on SEO, by reading below articles you'll definitely believe on whatever I said above :-

1. Link Potential :

One of the best way to improve your search engine ranking is getting more backlinks of your blog or website. social sharing can result in backlinks. As we all know that there are a huge traffic on social media to get a relevant traffic for your website. Social sharing will get your content more likes, shares, comments, retweets etc. and that is enough to create indirect links of your content. Ans you know that Google loves indirect links. Those days are gone when folks works hard on creating "Link Juice" foe their website or blog, now social media is the best way to create a much link juice for your website. 

2. Brand Awareness :

Yupp.. That's the fact that - Google Loves Brands!!!..  Creating a own brand is the best way to improve SEO. People who heard about you on social media search in Google as branded keywords. Google creates custom keywords for brands. A strong social media presence helps to increase your brand awareness. When users are familiar with your brand via social media networks, they are more likely to search your domain name. So that helps your website to establish as a brand. 

So you should share a quality content on social media to attract more loyal users and create an engagement with them. That will help you to make an effective brand. 

3. Increased Domain Ranking : 

The more content is shared, the higher your ranking will be. Social media platforms are the perfect channel for content distribution. Each shared piece of content contributes to your domain authority and credibility. Each shared post will increase your website's traffic, and the traffic will increase your domain authority. And a good domain authority  will increase your domain search ranking.

4. Social Media profile Ranks Higher In Search Results :

Social media profiles and posts always ranks higher in Google search results, because social media platforms are powerful SEO optimized and their every piece of content ranks higher in Google search result. Let's take a look on the Google search results of "The Geek Vision". 

5. Faster Indexing :

Social media can shares can significantly speed up the indexing process. As I mentioned above that social media sharing creates more indirect links. Search crawls links to discover new updated content, So more indirect links leads to your website page will help your page indexing very fast. 

6. Google Loves Google+ :

Google loves Google+ very much. Google+ impacts your local search results. Google takes google+ signals as SEO booster. Google+ always improves your personalized search results. So Improve numbers of +1'd of your brand to boost your SEO. 

# Takeaways :

- Social Media Platforms Are Also Search Engines Too : 

Yupp..!!! That's right, Social media platforms are also search engines. Let's take the look on the numbers of some social media search engines :-

- Youtube is the second largest search engine with 1,140 search queries each second and 100 hours of video being uploaded every minute on youtube.  

- Staticbrain reports as of January 1 2014, shows that twitter's search engine manages 2.1 million search queries daily.

- In 2012 facebook got 1 billion search queries per day.

                   Image - Facebook Search Engine

# Conclusion :

After doing a lot research on social media and SEO, I got a conclusion which I want to share with you :-

- Don't Separate Social Media And SEO :

As Google says that there is not any on SEO os social signals, please don't be confused about that, yes Google don't take social signals as SEO booster but in Indirect way social signals are very important for improving SEO of your website. That is right that the relationship between social media marketing ans SEO is not definitive, But the relationship exists. I can see a bright future between social media and SEO. So don't be confused and implement social media in your marketing and SEO efforts.

- SEO Isn't Just Google :

You should know that SEO does not stands only for Google, there are many other search engine available like - Bing, Yahoo, Aol and many more. only Google revealed that they doesn't take social signals to improve SEO directly, but Bing didn't say that. And as I mentioned above that social media platforms are also search engine, so they have their own optimization method. As Neil Patel says that social media is new seo.

So guys that's my article on the relationship between social media and SEO. 

But as we all know still the "Content is King" for a better SEO. Google always keeps an eye on quality content. So crafting quality content should be the first priority for a better SEO results.

Here is my article on how to create quality content :

- How To Write Great Blog Content

Hope this helped you.

I am curious to know your thoughts about my article. You can share your concern by commenting below.

Hope you enjoyed it. Good Bye, till the next article.